Office of Communications and Marketing Impact Report 2025–2026

Our Mission

As stewards of Harvey Mudd’s message and reputation, we partner with our community to design, develop and share compelling content that advances the College’s mission by increasing visibility, strengthening affinity and driving action. We aim to enhance Harvey Mudd’s visibility and reputation, showcasing the College as an extraordinary institution worthy of being recognized and celebrated within the broader educational landscape.

Visibility and Reputation

Media Outreach

Harvey Mudd College garnered media coverage in 2025–2026 for its innovative pedagogy, academic excellence, unique career services offerings and faculty team teaching. Media also featured faculty, staff and student research, accomplishments and expert commentary. Media outreach efforts and faculty, staff and student engagement with reporters contributed to Harvey Mudd’s overall coverage in top outlets including:

  • Los Angeles Times
  • The New York Times
  • Time
  • CBS
  • Business Insider
  • Medium
  • MSN
  • Yahoo News
  • New York
  • Forbes
  • Phys Org
  • The Chronicle of Higher Education
  • Inside Higher Ed
  • Times Higher Education

3.9K Media mentions

11.5 billion Potential viewers

Social Media

The Office of Communications and Marketing leads a dynamic, interactive and expanding presence on the College’s social media platforms. We seek to reach new audiences and establish and build relationships with key strategic influencers. (All data as of June 2026)

Featured Posts

Two panel photo. Top is student looking at computer monitor. Bottom is a group of students in a work room setting
Engineering Clinic Open House
Impressions: 6,033; Reactions: 60; Clicks: 3,890; Engagement Rate: 65.47%
Six different color firework bursts each overlaid with chemical symbols
Chemistry of Fireworks
Reach: 2,525; Reactions: 283; Engagement Rate: 9.78%
Three participants of alumni weekend
Another Alumni Weekend in the Books

Reach: 2,731; Reactions: 77; Engagement Rate: 24.75%

Facebook

  • Followers: 13,338 (+13%)
  • Engagements: 56,000 (+52.6%)
  • Impressions: 1,120,000 (+156.9%)

Instagram

  • Followers: 8,490 (+10.3%)
  • Engagements: 36,139 (+11.9%)
  • Impressions: 2,064,190 (+20.9%)

LinkedIn

  • Followers: 17,700 (+9.3%)
  • Engagements: 42,300 (+2.4%)
  • Impressions: 464,000 (+5.9%)

YouTube

  • Subscribers: 2,840 (+8.4%)
  • Interactions: 2,670 (+2.9%)
  • Views: 41,900 (+12.7%)
  • Top video views: 1,302 (+42.5%)

Strengthening Affinity

Engagement with Key Audiences

Covers of 2025 mudd magazine

Mudd Magazine

Published twice yearly, Mudd Magazine fosters ties with target audiences by featuring College news and achievements of alumni, students, faculty and staff, with particular emphasis on the societal impact of engineering, science and mathematics. In a 2026 survey conducted by Simpson Scarborough, 76% of alumni said they had read the College magazine or other publications in the past year, and 63% identified the magazine/publications as a preferred way to hear from and stay connected with Mudd.

  • 13,500 Print circulation
  • 4,685 Impressions on Issuu (PDF viewer)
  • 3,238 Web page views
  • 8.6% Unique click-through rate, email subscribers
“The [spring/summer magazine] was an enjoyable and informative read.”Reader feedback
Montage of examples of print pieces

Parent and Alumni E-newsletters

Monthly e-newsletters to alumni and parents help maintain a lifelong connection to HMC that encourages ongoing engagement, loyalty and contributions. Stories focus on timely and significant campus news and noteworthy information about faculty, staff, students and trustees.

  • 43% open rate (Higher education average open rate is 35–45%)

Top Alumni News Story

Top Parent News Story

Montage of department newsletter designs

Department E-newsletters

Annual academic department e-newsletters connect alumni, parents and friends with faculty, students and fellow alumni. They highlight impressive departmental work, foster a positive connection and encourage alumni engagement with the College.

  • 66% Open rate

Creating Community with Internal Communications

Montage of campus life overlaid with the text Mudd on the Ground

Mudd on the Ground E-newsletter

The Mudd on the Ground employee e-newsletter provides timely, relevant updates about what is happening across Harvey Mudd, helping faculty and staff stay informed and connected to the College and one another. The publication has been successful in strengthening internal communication by creating a consistent channel for sharing information. Its continued engagement demonstrates the value of a dedicated publication that keeps the Mudd community informed.

  • 48% Open rate
  • 83% Find Mudd on the Ground content to be helpful
  • 79% Feel more connected to the HMC community
“I like Mudd on the Ground overall. Very informative and easy to read layout. Please continue this project.” Reader feedback
Screencap of Harriet Nembhard

Mudd Minute Video Series

The Mudd Minute, short videos from President Nembhard to share news with the community, wrapped up its third and last season. Videos were filmed and edited in house and featured strategic plan updates, campus news and events, and stories about innovative teaching and research. Videos were shared further on the website and social media channels to keep the wider community informed about exciting work being done at the College.

  • 26,451 Total views across all platforms

Most-viewed Episode

Welcome to the 2025–2026 Academic Year

Marketing that Drives Action

Montage of print pieces for admission

Admission and Financial Aid Support

Communications and Marketing supports Admission in meeting annual enrollment goals while expanding HMC’s reach to specific geographic areas of the U.S.

  • 4,971 Applications
  • 13.2% Admit rate

Office of Advancement

The Harvey Mudd community celebrated 70 years of “Mudd Moments” by sharing reflections and hopes for the decades ahead. Communications and Marketing partnered with offices across the College to encourage event attendance and achieve goals for events, including the September 70th Anniversary Symposium and the December Campus Celebration.

Supporting the Strategic Plan

The Office of Communications and Marketing produced compelling communications that engaged the community in strategic planning, advanced the College’s STEM for a Better World vision, highlighted collaborative efforts and fostered a culture of shared philanthropic responsibility to sustain HMC’s leadership in higher education.

Screenshots of new campaign website

Campaign Website

Harvey Mudd is embarking on a $250 million comprehensive fundraising campaign, guided by our strategic plan, STEM for a Better World. The Campaign fоr Harvey Mudd College website describes the five broad, highly impactful investment areas—the five campaign pillars—which are interconnected to our strategic plan priorities. The site also provides a home for campaign news, updates and ways to get involved.

  • 21,686 Website total views
  • 154 Strategic Plan PDF downloads
Montage of conference materials

Innovation Accelerator Projects

Through a suite of Innovation Accelerator Labs, the College is transforming how students interact with data, health, artificial intelligence and the Core Curriculum. OCM support for the labs included creating websites and helping to promote conferences, like the AI Experimentation Lab’s “(Re)Imagining Liberal Arts & STEM Education in the Age of GenAI.”

Montage of ASPIRe producs

ASPIRE Summer Academy

In alignment with the STEM for a Better World strategic plan, HMC launched ASPIRE (Advanced STEAM Pre-collegiate Immersion for Research and Exploration), a new two-week residential summer academy introducing high school students to the College’s distinctive, collaborative approach to STEM education. Communications and marketing partnered with admission and student affairs to execute a multi-channel campaign—spanning email, direct mail, social media, web and targeted ads—to build awareness and drive enrollment for the program. The campaign generated over 100 applications, and 55 students enrolled, surpassing the program’s inaugural goal.

Learn More
  • 55 Participants admitted

Special Projects

Montage of people examining weird device

Game of Democracy

The Game of Democracy: Art, Engineering Chance, Choice, and Civic Life, a spring semester course led by President Harriet Nembhard and Michael G. and C. Jane Wilson Professor in Arts and the Humanities Ken Fandell, guided students through an exploration about how aesthetics and structural function shape democratic life. OCM helped spread the word about this unique class and resulting student project exhibition through storytelling on social media, in publications and video.

Learn More
Montage of signs produced

Signage Projects

Partnering with departments across campus, OCM designed and installed vibrant window and wall graphics that energize HMC spaces while showcasing each area’s unique mission. Additionally, in collaboration with facilities and maintenance, we produced giant, portable freestanding “HMC” letters. Easily wheeled out for major events, these eye-catching letters have quickly become a favorite campus centerpiece and photo backdrop for the Mudd community and visitors.

AI slop representation of the communications and marketing team
Thank you to all our community partners from the communications and marketing team! Generative AI is theft. Say no to generative AI