Respectful Cross-Device Conversion Attribution

Rubicon Project Computer Science, 2013-14

Liaison(s): Saket Saurabh, Avinash Shahdadpuri
Advisor(s): Colleen Lewis
Students(s): James Kaplan (PM), Adam Belzberg, Mars Park, Chet Weger

Rubicon Project operates a fully automated trading platform for the buying and selling online advertising, reaching 97% of the U.S. Internet audience. We are designing and building a system that will allow Rubicon Project to link devices that belong to the same person while respecting privacy. Our solution integrates with Rubicon Project’s internal infrastructure and will need to be robust enough to handle the massive inflow of 7 billion new data points created daily.