Automatic Annotations of Media Streams

Samba TV Computer Science, 2021–22

Liaison(s): Brian Cruz, Wayne Yang ’99
Advisor(s): Leif Zinn-Brooks
Students(s): Maya Abo Dominguez (PM-F), Aryana Villela Mugnatto, Arjun Natarajan (PM-S), Daniel Sealand, Xintong Wang

Samba TV is a global leader in first-party data for Connected TV (CTV) and omniscreen advertising and analytics. Its software is integrated at the chipset level into 24 of the leading, global CTV brands, providing first-party insight into viewership data across broadcast, cable, over-the-top, and digital media from millions of devices. This project’s objectives are to provide a content annotation application to detect brand appearances in sports games and to create a high-quality dataset to support such an application.