Auto-Detecting Third-Party Generated Events for Real-Time Personal Website Analytics

Genius.com Inc. Computer Science, 2008-09

Liaison(s): Ryan Ausanka-Crues
Advisor(s): Christine Alvarado
Students(s): Jesse Bellister (PM-S), Erik Kuefler, Jose Moreno (PM-F), Scott Parkey

Genius.com provides e-mail tracking for sales and marketing professionals so they can track their customers’ interests and keep in contact with them. Unfortunately, these tracking techniques cannot distinguish between the original recipient and those to whom the e-mail was forwarded, which leads to confusion when the marketer contacts the customer based on this mixed information. We developed a decision tree algorithm to distinguish between different e-mail recipients in real-time and a user interface to display our results.