{"id":2695,"date":"2026-08-26T15:24:38","date_gmt":"2026-08-26T22:24:38","guid":{"rendered":"https:\/\/www.hmc.edu\/communications\/?page_id=2695"},"modified":"2026-09-03T10:29:37","modified_gmt":"2026-09-03T17:29:37","slug":"impact-report-2025-2026","status":"publish","type":"page","link":"https:\/\/www.hmc.edu\/communications\/impact-report-2025-2026\/","title":{"rendered":"Office of Communications and Marketing Impact Report 2025\u20132026"},"content":{"rendered":"\n<div class=\"wp-block-mudd2021-info-box info-box dark impact-report\" data-box-style=\"1\"><div class=\"info-box-heading-copy-wrapper\"><div class=\"info-box-heading-wrapper\"><h2 class=\"heading h2\">Our Mission<\/h2><\/div><div class=\"info-box-copy-wrapper\">\n<p class=\"wp-block-paragraph\">As stewards of Harvey Mudd\u2019s message and reputation, we partner with our community to design, develop and share compelling content that advances the College\u2019s mission by increasing visibility, strengthening affinity and driving action. We aim to enhance Harvey Mudd\u2019s visibility and reputation, showcasing the College as an extraordinary institution worthy of being recognized and celebrated within the broader educational landscape.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading section-heading\">Visibility and Reputation<\/h2>\n\n\n\n<div class=\"wp-block-mudd2021-info-box info-box impact-report light mb-0 pb-0 mt-0 pt-4\" data-box-style=\"1\"><div class=\"info-box-heading-copy-wrapper\"><div class=\"info-box-heading-wrapper\"><h3 class=\"heading h2\">Media Outreach<\/h3><\/div><div class=\"info-box-copy-wrapper\">\n<p class=\"wp-block-paragraph\">Harvey Mudd College garnered media coverage in 2025\u20132026 for its innovative pedagogy, academic excellence, unique career services offerings and faculty team teaching. Media also featured faculty, staff and student research, accomplishments and expert commentary. Media outreach efforts and faculty, staff and student engagement with reporters contributed to Harvey Mudd\u2019s overall coverage in top outlets including:<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mudd2021-wrapper impact-report media-outreach-list\">\n<ul id=\"media-outreach-list-25-26\" class=\"wp-block-list media-outreach-list\">\n<li><span>Los Angeles Times<\/span><\/li>\n\n\n\n<li><span>The New York Times<\/span><\/li>\n\n\n\n<li><span>Time<\/span><\/li>\n\n\n\n<li><span>CBS<\/span><\/li>\n\n\n\n<li><span>Business Insider<\/span><\/li>\n\n\n\n<li><span>Medium<\/span><\/li>\n\n\n\n<li><span>MSN<\/span><\/li>\n\n\n\n<li><span>Yahoo News<\/span><\/li>\n\n\n\n<li><span>New York<\/span><\/li>\n\n\n\n<li><span>Forbes<\/span><\/li>\n\n\n\n<li><span>Phys Org<\/span><\/li>\n\n\n\n<li><span>The Chronicle of Higher Education<\/span><\/li>\n\n\n\n<li><span>Inside Higher Ed<\/span><\/li>\n\n\n\n<li><span>Times Higher Education<\/span><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-mudd2021-wrapper impact-report stand-out\">\n<p class=\"stand-out wp-block-paragraph\"><strong>3.9K<\/strong> Media mentions<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>11.5 billion<\/strong> Potential viewers<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-mudd2021-info-box info-box impact-report light mb-0 pb-0 border-top\" data-box-style=\"1\"><div class=\"info-box-heading-copy-wrapper\"><div class=\"info-box-heading-wrapper\"><h3 class=\"heading h2\">Social Media<\/h3><\/div><div class=\"info-box-copy-wrapper\">\n<p class=\"wp-block-paragraph\">The Office of Communications and Marketing leads a dynamic, interactive and expanding presence on the College\u2019s social media platforms. We seek to reach new audiences and establish and build relationships with key strategic influencers. <em>(All data as of June 2026)<\/em><\/p>\n<\/div><\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading primary-show h3\">Featured Posts<\/h4>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-3 primary-show impact-report wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full featured-post-image\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"500\" data-id=\"2715\" src=\"https:\/\/www.hmc.edu\/communications\/wp-content\/uploads\/sites\/19\/2026\/08\/CMIR_visibility_featured-post-1_enginnering-open-house.jpg\" alt=\"Two panel photo. Top is student looking at computer monitor. Bottom is a group of students in a work room setting\" class=\"wp-image-2715\" srcset=\"https:\/\/www.hmc.edu\/communications\/wp-content\/uploads\/sites\/19\/2026\/08\/CMIR_visibility_featured-post-1_enginnering-open-house.jpg 400w, https:\/\/www.hmc.edu\/communications\/wp-content\/uploads\/sites\/19\/2026\/08\/CMIR_visibility_featured-post-1_enginnering-open-house-240x300.jpg 240w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.instagram.com\/p\/DR2raQRkv92\/\" data-type=\"page\" data-id=\"64\">Engineering Clinic Open House<\/a><br>Impressions: 6,033; Reactions: 60; Clicks: 3,890; Engagement Rate: 65.47%<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full featured-post-image\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"500\" data-id=\"2717\" src=\"https:\/\/www.hmc.edu\/communications\/wp-content\/uploads\/sites\/19\/2026\/08\/CMIR_visibility_featured-post-2_chemistry-of-fireworks.jpg\" alt=\"Six different color firework bursts each overlaid with chemical symbols\" class=\"wp-image-2717\" srcset=\"https:\/\/www.hmc.edu\/communications\/wp-content\/uploads\/sites\/19\/2026\/08\/CMIR_visibility_featured-post-2_chemistry-of-fireworks.jpg 400w, https:\/\/www.hmc.edu\/communications\/wp-content\/uploads\/sites\/19\/2026\/08\/CMIR_visibility_featured-post-2_chemistry-of-fireworks-240x300.jpg 240w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.instagram.com\/p\/DLsiBeKPWs9\/\">Chemistry of Fireworks<\/a><br>Reach: 2,525; Reactions: 283; Engagement Rate: 9.78%<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full featured-post-image\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"500\" data-id=\"2718\" src=\"https:\/\/www.hmc.edu\/communications\/wp-content\/uploads\/sites\/19\/2026\/08\/CMIR_visibility_featured-post-3_alumni-weekend.jpg\" alt=\"Three participants of alumni weekend\" class=\"wp-image-2718\" srcset=\"https:\/\/www.hmc.edu\/communications\/wp-content\/uploads\/sites\/19\/2026\/08\/CMIR_visibility_featured-post-3_alumni-weekend.jpg 400w, https:\/\/www.hmc.edu\/communications\/wp-content\/uploads\/sites\/19\/2026\/08\/CMIR_visibility_featured-post-3_alumni-weekend-240x300.jpg 240w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.instagram.com\/p\/DX72wUvj1hk\/\" data-type=\"page\" data-id=\"64\">Another Alumni Weekend in the Books<\/a>\u2028<br>Reach: 2,731; Reactions: 77; Engagement Rate: 24.75%<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<div id=\"social-numbers\" class=\"wp-block-mudd2021-wrapper impact-report\">\n<div class=\"wp-block-mudd2021-wrapper\">\n<h3 class=\"wp-block-heading h3\">Facebook<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Followers: <strong>13,338<\/strong> (+13%)<\/li>\n\n\n\n<li>Engagements: <strong>56,000<\/strong> (+52.6%)<\/li>\n\n\n\n<li>Impressions: <strong>1,120,000<\/strong> (+156.9%)<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-mudd2021-wrapper\">\n<h3 class=\"wp-block-heading h3\">Instagram<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Followers: <strong>8,490<\/strong> (+10.3%)<\/li>\n\n\n\n<li>Engagements: <strong>36,139<\/strong> (+11.9%)<\/li>\n\n\n\n<li>Impressions: <strong>2,064,190<\/strong> (+20.9%)<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-mudd2021-wrapper\">\n<h3 class=\"wp-block-heading h3\">LinkedIn<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Followers: <strong>17,700<\/strong> (+9.3%)<\/li>\n\n\n\n<li>Engagements: <strong>42,300<\/strong> (+2.4%)<\/li>\n\n\n\n<li>Impressions: <strong>464,000<\/strong> (+5.9%)<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-mudd2021-wrapper\">\n<h3 class=\"wp-block-heading h3\">YouTube<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Subscribers: <strong>2,840<\/strong> (+8.4%)<\/li>\n\n\n\n<li>Interactions: <strong>2,670<\/strong> (+2.9%)<\/li>\n\n\n\n<li>Views: <strong>41,900<\/strong> (+12.7%)<\/li>\n\n\n\n<li>Top video views: <strong>1,302<\/strong> (+42.5%)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading section-heading\">Strengthening Affinity<\/h2>\n\n\n\n<h3 class=\"wp-block-heading primary-show impact-report\">Engagement with Key Audiences<\/h3>\n\n\n\n<div class=\"wp-block-mudd-showcase-single mt-4 mb-0\"><div class=\"wp-block-mudd-showcase-single-image-wrapper\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-block-mudd-showcase-single-image\" src=\"https:\/\/www.hmc.edu\/communications\/wp-content\/uploads\/sites\/19\/2026\/08\/CMIR_Strengthening-Affinity_Mudd-Magazine-2026.jpg\" alt=\"Covers of 2025 mudd magazine\" width=\"768\" height=\"450\"\/><\/div><div class=\"wp-block-mudd-showcase-single-content-wrapper\"><h4 class=\"wp-block-mudd-showcase-single-heading\">Mudd Magazine<\/h4><div class=\"wp-block-mudd-showcase-single-copy\">\n<p class=\"wp-block-paragraph\">Published twice yearly, <em>Mudd Magazine<\/em>&nbsp;fosters ties with target audiences by featuring College news and achievements of alumni, students, faculty and staff, with particular emphasis on the societal impact of engineering, science and mathematics. In a 2026 survey conducted by Simpson Scarborough, 76% of alumni said they had read the College magazine or other publications in the past year, and 63% identified the magazine\/publications as a preferred way to hear from and stay connected with Mudd.<\/p>\n\n\n\n<ul class=\"wp-block-list impact-report showcase-stats four-col\">\n<li><strong>13,500<\/strong> Print circulation<\/li>\n\n\n\n<li><strong>4,685<\/strong> Impressions on Issuu (PDF viewer)<\/li>\n\n\n\n<li><strong>3,238<\/strong> Web page views<\/li>\n\n\n\n<li><strong>8.6%<\/strong> Unique click-through rate, email subscribers<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mudd2021-wrapper impact-report single-showcase-footer\">\n<blockquote>\u201cThe [spring\/summer magazine] was an enjoyable and informative read.\u201d<cite>Reader feedback<\/cite><\/blockquote>\n<\/div>\n\n\n\n<div class=\"wp-block-mudd-showcase-single mb-0\"><div class=\"wp-block-mudd-showcase-single-image-wrapper\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-block-mudd-showcase-single-image\" src=\"https:\/\/www.hmc.edu\/communications\/wp-content\/uploads\/sites\/19\/2026\/08\/CMIR_Strengthening-Affinity_Mudd-monthly.webp\" alt=\"Montage of examples of print pieces\" width=\"768\" height=\"450\"\/><\/div><div class=\"wp-block-mudd-showcase-single-content-wrapper\"><h4 class=\"wp-block-mudd-showcase-single-heading\">Parent and Alumni E-newsletters<\/h4><div class=\"wp-block-mudd-showcase-single-copy\">\n<p class=\"wp-block-paragraph\">Monthly e-newsletters to alumni and parents help maintain a lifelong connection to HMC that encourages ongoing engagement, loyalty and contributions. Stories focus on timely and significant campus news and noteworthy information about faculty, staff, students and trustees.<\/p>\n\n\n\n<ul class=\"wp-block-list impact-report showcase-stats one-col\">\n<li><strong>43% open rate<\/strong> (Higher education average open rate is 35\u201345%)<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mudd2021-wrapper impact-report single-showcase-footer top-stories\">\n<div class=\"wp-block-mudd2021-wrapper\">\n<h3 class=\"wp-block-heading\">Top Alumni News Story<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.hmc.edu\/about\/2026\/03\/25\/harvey-mudd-alumni-association-announces-2026-awards\/\">Alumni Association awards<\/a> (March)<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-mudd2021-wrapper\">\n<h3 class=\"wp-block-heading\">Top Parent News Story<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.hmc.edu\/about\/2025\/09\/23\/harvey-mudd-among-top-colleges-in-u-s-news-2026-rankings\/\">College Ranking<\/a> (September)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-mudd-showcase-single is-style-image-left\"><div class=\"wp-block-mudd-showcase-single-image-wrapper\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-block-mudd-showcase-single-image\" src=\"https:\/\/www.hmc.edu\/communications\/wp-content\/uploads\/sites\/19\/2025\/07\/showcase-dept-enews.png\" alt=\"Montage of department newsletter designs\" width=\"560\" height=\"328\"\/><\/div><div class=\"wp-block-mudd-showcase-single-content-wrapper\"><h4 class=\"wp-block-mudd-showcase-single-heading\">Department E-newsletters<\/h4><div class=\"wp-block-mudd-showcase-single-copy\">\n<p class=\"wp-block-paragraph\">Annual academic department e-newsletters connect alumni, parents and friends with faculty, students and fellow alumni. They highlight impressive departmental work, foster a positive connection and encourage alumni engagement with the College.<\/p>\n\n\n\n<ul class=\"wp-block-list impact-report showcase-stats one-col\">\n<li><strong>66%<\/strong> Open rate<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading primary-show heading-top-border impact-report\">Creating Community with Internal Communications<\/h3>\n\n\n\n<div class=\"wp-block-mudd-showcase-single is-style-image-left mb-0\"><div class=\"wp-block-mudd-showcase-single-image-wrapper\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-block-mudd-showcase-single-image\" src=\"https:\/\/www.hmc.edu\/communications\/wp-content\/uploads\/sites\/19\/2026\/08\/CMIR_Strengthening-Affinity_mudd-on-the-ground.jpg\" alt=\"Montage of campus life overlaid with the text Mudd on the Ground\" width=\"768\" height=\"450\"\/><\/div><div class=\"wp-block-mudd-showcase-single-content-wrapper\"><h4 class=\"wp-block-mudd-showcase-single-heading\">Mudd on the Ground E-newsletter<\/h4><div class=\"wp-block-mudd-showcase-single-copy\">\n<p class=\"wp-block-paragraph\">The Mudd on the Ground employee e-newsletter provides timely, relevant updates about what is happening across Harvey Mudd, helping faculty and staff stay informed and connected to the College and one another. The publication has been successful in strengthening internal communication by creating a consistent channel for sharing information. Its continued engagement demonstrates the value of a dedicated publication that keeps the Mudd community informed.<\/p>\n\n\n\n<ul class=\"wp-block-list impact-report showcase-stats three-col\">\n<li><strong>48%<\/strong> Open rate<\/li>\n\n\n\n<li><strong>83%<\/strong> Find <em>Mudd on the Ground <\/em>content to be helpful<\/li>\n\n\n\n<li><strong>79%<\/strong> Feel more connected to the HMC community<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mudd2021-wrapper impact-report single-showcase-footer\">\n<blockquote>\u201cI like Mudd on the Ground overall. Very informative and easy to read layout. Please continue this project.\u201d <cite>Reader feedback<\/cite><\/blockquote>\n<\/div>\n\n\n\n<div class=\"wp-block-mudd-showcase-single is-style-default mb-0\"><div class=\"wp-block-mudd-showcase-single-image-wrapper\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-block-mudd-showcase-single-image\" src=\"https:\/\/www.hmc.edu\/communications\/wp-content\/uploads\/sites\/19\/2026\/08\/CMIR_Strengthening-Affinity_Mudd-Minute.jpg\" alt=\"Screencap of Harriet Nembhard\" width=\"768\" height=\"450\"\/><\/div><div class=\"wp-block-mudd-showcase-single-content-wrapper\"><h4 class=\"wp-block-mudd-showcase-single-heading\">Mudd Minute Video Series<\/h4><div class=\"wp-block-mudd-showcase-single-copy\">\n<p class=\"wp-block-paragraph\">The Mudd Minute, short videos from President Nembhard to share news with the community, wrapped up its third and last season. Videos were filmed and edited in house and featured strategic plan updates, campus news and events, and stories about innovative teaching and research. Videos were shared further on the website and social media channels to keep the wider community informed about exciting work being done at the College.<\/p>\n\n\n\n<ul class=\"wp-block-list impact-report showcase-stats one-col\">\n<li><strong>26,451<\/strong> Total views across all platforms<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mudd2021-wrapper impact-report single-showcase-footer mudd-minute-views\">\n<h3 class=\"wp-block-heading\">Most-viewed Episode<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/youtu.be\/rmCFHSSj2a0?si=RbfIawwpOPi1tpGS\" data-type=\"page\" data-id=\"64\">Welcome to the 2025\u20132026 Academic Year<\/a><\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading section-heading\">Marketing that Drives Action<\/h2>\n\n\n\n<div class=\"wp-block-mudd-showcase-single is-style-image-left\"><div class=\"wp-block-mudd-showcase-single-image-wrapper\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-block-mudd-showcase-single-image\" src=\"https:\/\/www.hmc.edu\/communications\/wp-content\/uploads\/sites\/19\/2026\/08\/CMIR_Marketing-that-Drives-Action_ADM.png\" alt=\"Montage of print pieces for admission\" width=\"768\" height=\"450\"\/><\/div><div class=\"wp-block-mudd-showcase-single-content-wrapper\"><h3 class=\"wp-block-mudd-showcase-single-heading\">Admission and Financial Aid Support<\/h3><div class=\"wp-block-mudd-showcase-single-copy\">\n<p class=\"wp-block-paragraph\">Communications and Marketing supports Admission in meeting annual enrollment goals while expanding HMC\u2019s reach to specific geographic areas of the U.S.<\/p>\n\n\n\n<ul class=\"wp-block-list impact-report showcase-stats two-col\">\n<li><strong>4,971<\/strong> Applications<\/li>\n\n\n\n<li><strong>13.2%<\/strong> Admit rate<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mudd-page-feature impact-report page-feature\" style=\"background-image:url(https:\/\/www.hmc.edu\/communications\/wp-content\/uploads\/sites\/19\/2026\/08\/CMIR_Marketing-that-Drives-Action_70.jpg)\"><div class=\"wp-block-mudd-page-feature-inner\"><div class=\"wp-block-mudd-page-feature-content\"><h2 class=\"wp-block-mudd-page-feature-heading\">Office of Advancement<\/h2>\n<p class=\"wp-block-paragraph\">The Harvey Mudd community celebrated 70 years of \u201cMudd Moments\u201d by sharing reflections and hopes for the decades ahead. Communications and Marketing partnered with offices across the College to encourage event attendance and achieve goals for events, including the September 70th Anniversary Symposium and the December Campus Celebration.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading section-heading\">Supporting the Strategic Plan<\/h2>\n\n\n\n<p class=\"primary-show wp-block-paragraph\">The Office of Communications and Marketing produced compelling communications that engaged the community in strategic planning, advanced the College\u2019s STEM for a Better World vision, highlighted collaborative efforts and fostered a culture of shared philanthropic responsibility to sustain HMC\u2019s leadership in higher education.<\/p>\n\n\n\n<div class=\"wp-block-mudd-showcase-single\"><div class=\"wp-block-mudd-showcase-single-image-wrapper\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-block-mudd-showcase-single-image\" src=\"https:\/\/www.hmc.edu\/communications\/wp-content\/uploads\/sites\/19\/2026\/08\/CMIR_Supporting-the-Strategic-Plan_the-campaign-website.png\" alt=\"Screenshots of new campaign website\" width=\"768\" height=\"450\"\/><\/div><div class=\"wp-block-mudd-showcase-single-content-wrapper\"><h3 class=\"wp-block-mudd-showcase-single-heading\">Campaign Website<\/h3><div class=\"wp-block-mudd-showcase-single-copy\">\n<p class=\"wp-block-paragraph\">Harvey Mudd is embarking on a $250 million comprehensive fundraising campaign, guided by our strategic plan, STEM for a Better World. The Campaign f\u043er Harvey Mudd College website describes the five broad, highly impactful investment areas\u2014the five campaign pillars\u2014which are interconnected to our strategic plan priorities. The site also provides a home for campaign news, updates and ways to get involved.<\/p>\n\n\n\n<ul class=\"wp-block-list impact-report showcase-stats two-col\">\n<li><strong>21,686<\/strong> Website&nbsp;total views<\/li>\n\n\n\n<li><strong>154<\/strong> Strategic Plan PDF downloads<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mudd-showcase-single is-style-image-left\"><div class=\"wp-block-mudd-showcase-single-image-wrapper\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-block-mudd-showcase-single-image\" src=\"https:\/\/www.hmc.edu\/communications\/wp-content\/uploads\/sites\/19\/2026\/08\/CMIR_Supporting-the-Strategic-Plan_innovation-accelerator.png\" alt=\"Montage of conference materials\" width=\"768\" height=\"450\"\/><\/div><div class=\"wp-block-mudd-showcase-single-content-wrapper\"><h3 class=\"wp-block-mudd-showcase-single-heading\">Innovation Accelerator Projects<\/h3><div class=\"wp-block-mudd-showcase-single-copy\">\n<p class=\"wp-block-paragraph\">Through a suite of Innovation Accelerator Labs, the College is transforming how students interact with data, health, artificial intelligence and the Core Curriculum. OCM support for the labs included creating websites and helping to promote conferences, like the AI Experimentation Lab\u2019s \u201c(Re)Imagining Liberal Arts &amp; STEM Education in the Age of GenAI.\u201d<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mudd-showcase-single\"><div class=\"wp-block-mudd-showcase-single-image-wrapper\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-block-mudd-showcase-single-image\" src=\"https:\/\/www.hmc.edu\/communications\/wp-content\/uploads\/sites\/19\/2026\/08\/CMIR_Supporting-the-Strategic-Plan_ASPIRE.png\" alt=\"Montage of ASPIRe producs\" width=\"768\" height=\"450\"\/><\/div><div class=\"wp-block-mudd-showcase-single-content-wrapper\"><h3 class=\"wp-block-mudd-showcase-single-heading\">ASPIRE Summer Academy<\/h3><div class=\"wp-block-mudd-showcase-single-copy\">\n<p class=\"wp-block-paragraph\">In alignment with the STEM for a Better World strategic plan, HMC launched ASPIRE (Advanced STEAM Pre-collegiate Immersion for Research and Exploration), a new two-week residential summer academy introducing high school students to the College&#8217;s distinctive, collaborative approach to STEM education. Communications and marketing partnered with admission and student affairs to execute a multi-channel campaign\u2014spanning email, direct mail, social media, web and targeted ads\u2014to build awareness and drive enrollment for the program. The campaign generated over 100 applications, and 55 students enrolled, surpassing the program&#8217;s inaugural goal.<\/p>\n\n\n\n<span class=\"wp-block-mudd-button\"><a href=\"https:\/\/www.hmc.edu\/aspire\/\" aria-label=\"Learn more about ASPIRE\"><span>Learn More<\/span><\/a><\/span>\n\n\n\n<ul class=\"wp-block-list impact-report showcase-stats one-col\">\n<li><strong>55<\/strong> Participants admitted<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Special Projects<\/h2>\n\n\n\n<div class=\"wp-block-mudd-showcase-single mt-4 is-style-image-left\"><div class=\"wp-block-mudd-showcase-single-image-wrapper\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-block-mudd-showcase-single-image\" src=\"https:\/\/www.hmc.edu\/communications\/wp-content\/uploads\/sites\/19\/2026\/08\/CMIR_special-projects_game-of-democracy.jpg\" alt=\"Montage of people examining weird device\" width=\"768\" height=\"450\"\/><\/div><div class=\"wp-block-mudd-showcase-single-content-wrapper\"><h3 class=\"wp-block-mudd-showcase-single-heading\">Game of Democracy<\/h3><div class=\"wp-block-mudd-showcase-single-copy\">\n<p class=\"wp-block-paragraph\">The Game of Democracy: Art, Engineering Chance, Choice, and Civic Life, a spring semester course led by President Harriet Nembhard and Michael G. and C. Jane Wilson Professor in Arts and the Humanities Ken Fandell, guided students through an exploration about how aesthetics and structural function shape democratic life. OCM helped spread the word about this unique class and resulting student project exhibition through storytelling on social media, in publications and video.<\/p>\n\n\n\n<span class=\"wp-block-mudd-button\"><a href=\"https:\/\/www.hmc.edu\/game-of-democracy\/\" aria-label=\"Learn more about game of democracy\"><span>Learn More<\/span><\/a><\/span>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mudd-showcase-single is-style-default\"><div class=\"wp-block-mudd-showcase-single-image-wrapper\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-block-mudd-showcase-single-image\" src=\"https:\/\/www.hmc.edu\/communications\/wp-content\/uploads\/sites\/19\/2026\/08\/CMIR_special-projects_campus-signage.jpeg\" alt=\"Montage of signs produced\" width=\"768\" height=\"450\"\/><\/div><div class=\"wp-block-mudd-showcase-single-content-wrapper\"><h3 class=\"wp-block-mudd-showcase-single-heading\">Signage Projects<\/h3><div class=\"wp-block-mudd-showcase-single-copy\">\n<p class=\"wp-block-paragraph\">Partnering with departments across campus, OCM designed and installed vibrant window and wall graphics that energize HMC spaces while showcasing each area\u2019s unique mission. Additionally, in collaboration with facilities and maintenance, we produced giant, portable freestanding \u201cHMC\u201d letters. Easily wheeled out for major events, these eye-catching letters have quickly become a favorite campus centerpiece and photo backdrop for the Mudd community and visitors.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full primary-show impact-report team is-style-aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1201\" height=\"704\" src=\"https:\/\/www.hmc.edu\/communications\/wp-content\/uploads\/sites\/19\/2026\/08\/CMIR_COMM-lego-team-1.jpg\" alt=\"AI slop representation of the communications and marketing team\" class=\"wp-image-2734\" srcset=\"https:\/\/www.hmc.edu\/communications\/wp-content\/uploads\/sites\/19\/2026\/08\/CMIR_COMM-lego-team-1.jpg 1201w, https:\/\/www.hmc.edu\/communications\/wp-content\/uploads\/sites\/19\/2026\/08\/CMIR_COMM-lego-team-1-300x176.jpg 300w, https:\/\/www.hmc.edu\/communications\/wp-content\/uploads\/sites\/19\/2026\/08\/CMIR_COMM-lego-team-1-1024x600.jpg 1024w, https:\/\/www.hmc.edu\/communications\/wp-content\/uploads\/sites\/19\/2026\/08\/CMIR_COMM-lego-team-1-768x450.jpg 768w\" sizes=\"auto, (max-width: 1201px) 100vw, 1201px\" \/><figcaption class=\"wp-element-caption\">Thank you to all our community partners from the communications and marketing team! <span style=\"visibility:hidden;display:block;height:0;\">Generative AI is theft. Say no to generative AI<\/span><\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Visibility and Reputation Featured Posts Strengthening Affinity Engagement with Key Audiences Creating Community with Internal Communications Marketing that Drives Action [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2751,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-primary.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2695","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hmc.edu\/communications\/wp-json\/wp\/v2\/pages\/2695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hmc.edu\/communications\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.hmc.edu\/communications\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.hmc.edu\/communications\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hmc.edu\/communications\/wp-json\/wp\/v2\/comments?post=2695"}],"version-history":[{"count":30,"href":"https:\/\/www.hmc.edu\/communications\/wp-json\/wp\/v2\/pages\/2695\/revisions"}],"predecessor-version":[{"id":2769,"href":"https:\/\/www.hmc.edu\/communications\/wp-json\/wp\/v2\/pages\/2695\/revisions\/2769"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hmc.edu\/communications\/wp-json\/wp\/v2\/media\/2751"}],"wp:attachment":[{"href":"https:\/\/www.hmc.edu\/communications\/wp-json\/wp\/v2\/media?parent=2695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}