{"id":2419,"date":"2025-07-18T09:12:38","date_gmt":"2025-07-18T16:12:38","guid":{"rendered":"https:\/\/www.hmc.edu\/communications\/?page_id=2419"},"modified":"2025-11-06T08:29:10","modified_gmt":"2025-11-06T16:29:10","slug":"impact-report-2024-2025","status":"publish","type":"page","link":"https:\/\/www.hmc.edu\/communications\/impact-report-2024-2025\/","title":{"rendered":"Office of Communications and Marketing Impact Report 2024\u20132025"},"content":{"rendered":"\n<div class=\"wp-block-mudd2021-info-box info-box dark impact-report\" data-box-style=\"1\"><div class=\"info-box-heading-copy-wrapper\"><div class=\"info-box-heading-wrapper\"><h2 class=\"heading h2\">Our Mission<\/h2><\/div><div class=\"info-box-copy-wrapper\">\n<p>As stewards of Harvey Mudd\u2019s message and reputation, we partner with our community to design, develop and share compelling content that advances the College\u2019s mission by increasing visibility, strengthening affinity and driving action. We aim to enhance Harvey Mudd\u2019s visibility and reputation, showcasing the College as an extraordinary institution worthy of being recognized and celebrated within the broader educational landscape.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading section-heading\">Visibility and Reputation<\/h2>\n\n\n\n<div class=\"wp-block-mudd2021-info-box info-box impact-report light mb-0 pb-0 mt-0 pt-4\" data-box-style=\"1\"><div class=\"info-box-heading-copy-wrapper\"><div class=\"info-box-heading-wrapper\"><h3 class=\"heading h2\">Media Outreach<\/h3><\/div><div class=\"info-box-copy-wrapper\">\n<p>Harvey Mudd College garnered media coverage in 2024\u20132025 for its innovative pedagogy, academic excellence and highly ranked student experience. Media also featured faculty, staff and student research, accomplishments and expert commentary.<br>&nbsp;<br>Media outreach efforts and faculty, staff and student engagement with reporters contributed to Harvey Mudd\u2019s overall coverage in top outlets including:<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mudd2021-wrapper impact-report media-outreach-list\">\n<ul id=\"media-outreach-list\" class=\"wp-block-list\">\n<li><span>The New York Times<\/span><\/li>\n\n\n\n<li><span>Los Angeles Times<\/span><\/li>\n\n\n\n<li><span>The Wall Street Journal<\/span><\/li>\n\n\n\n<li><span>NPR<\/span><\/li>\n\n\n\n<li><span>Science<\/span><\/li>\n\n\n\n<li><span>Smithsonian Magazine<\/span><\/li>\n\n\n\n<li><span>Good House Keeping<\/span><\/li>\n\n\n\n<li><span>The Conversation<\/span><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-mudd2021-wrapper impact-report stand-out\">\n<p class=\"stand-out\"><strong>3.77K<\/strong> Media mentions<\/p>\n\n\n\n<p><strong>13.3 billion<\/strong> Potential viewers<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-mudd2021-info-box info-box impact-report light mb-0 pb-0 border-top\" data-box-style=\"1\"><div class=\"info-box-heading-copy-wrapper\"><div class=\"info-box-heading-wrapper\"><h3 class=\"heading h2\">Social Media<\/h3><\/div><div class=\"info-box-copy-wrapper\">\n<p>The Office of Communications and Marketing leads a dynamic, interactive and expanding presence on the College\u2019s social media platforms. We seek to reach new audiences and establish and build relationships with key strategic influencers.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading primary-show h3\">Featured Posts<\/h4>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-3 is-cropped primary-show impact-report wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"383\" height=\"383\" data-id=\"2428\" src=\"https:\/\/www.hmc.edu\/communications\/wp-content\/uploads\/sites\/19\/2025\/07\/socials-1.png\" alt=\"\" class=\"wp-image-2428\" srcset=\"https:\/\/www.hmc.edu\/communications\/wp-content\/uploads\/sites\/19\/2025\/07\/socials-1.png 383w, https:\/\/www.hmc.edu\/communications\/wp-content\/uploads\/sites\/19\/2025\/07\/socials-1-300x300.png 300w, https:\/\/www.hmc.edu\/communications\/wp-content\/uploads\/sites\/19\/2025\/07\/socials-1-150x150.png 150w\" sizes=\"auto, (max-width: 383px) 100vw, 383px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.linkedin.com\/posts\/harvey-mudd-college_our-graduates-are-truly-out-of-this-world-activity-7335763434224898048-0J0Y\" data-type=\"page\" data-id=\"64\">Eritas Yang \u201924 Publishes Paper on Potential Dwarf Planet<br><\/a>Impressions: 31.8k; Reactions: 105; Clicks: 698<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"383\" height=\"383\" data-id=\"2429\" src=\"https:\/\/www.hmc.edu\/communications\/wp-content\/uploads\/sites\/19\/2025\/07\/socials-2.png\" alt=\"\" class=\"wp-image-2429\" srcset=\"https:\/\/www.hmc.edu\/communications\/wp-content\/uploads\/sites\/19\/2025\/07\/socials-2.png 383w, https:\/\/www.hmc.edu\/communications\/wp-content\/uploads\/sites\/19\/2025\/07\/socials-2-300x300.png 300w, https:\/\/www.hmc.edu\/communications\/wp-content\/uploads\/sites\/19\/2025\/07\/socials-2-150x150.png 150w\" sizes=\"auto, (max-width: 383px) 100vw, 383px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.instagram.com\/p\/DLWB8AnPU_N\/\">Adrianne Baik \u201927 Publishes NYT Crossword<br><\/a>Reach: 5,763; Reactions: 348; Engagement rate:&nbsp; 5.11%<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"383\" height=\"383\" data-id=\"2430\" src=\"https:\/\/www.hmc.edu\/communications\/wp-content\/uploads\/sites\/19\/2025\/07\/socials-3.png\" alt=\"\" class=\"wp-image-2430\" srcset=\"https:\/\/www.hmc.edu\/communications\/wp-content\/uploads\/sites\/19\/2025\/07\/socials-3.png 383w, https:\/\/www.hmc.edu\/communications\/wp-content\/uploads\/sites\/19\/2025\/07\/socials-3-300x300.png 300w, https:\/\/www.hmc.edu\/communications\/wp-content\/uploads\/sites\/19\/2025\/07\/socials-3-150x150.png 150w\" sizes=\"auto, (max-width: 383px) 100vw, 383px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.facebook.com\/100064429219600\/posts\/968944195263212\/\" data-type=\"page\" data-id=\"64\">Eddie Woo Moody Lecture<\/a>\u2028<br>Reach: 5,895; Reactions: 66; Engagement rate:&nbsp; 4.12%<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<div id=\"social-numbers\" class=\"wp-block-mudd2021-wrapper impact-report\">\n<div class=\"wp-block-mudd2021-wrapper\">\n<h4 class=\"wp-block-heading h3\">Facebook<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Followers: <strong>11.8k<\/strong> (+1%)<\/li>\n\n\n\n<li>Engagements: <strong>36.7k<\/strong> (+1%)<\/li>\n\n\n\n<li>Impressions: <strong>436k<\/strong> (-17%)<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-mudd2021-wrapper\">\n<h4 class=\"wp-block-heading h3\">Instagram<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Followers: <strong>7.7k<\/strong> (+17%)<\/li>\n\n\n\n<li>Engagements: <strong>32.3k<\/strong> (+5%)<\/li>\n\n\n\n<li>Impressions: <strong>2.61m<\/strong> (+205%)<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-mudd2021-wrapper\">\n<h4 class=\"wp-block-heading h3\">LinkedIn<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Followers: <strong>16.2k<\/strong> (+11%)<\/li>\n\n\n\n<li>Engagements: <strong>41.3k<\/strong> (+39%)<\/li>\n\n\n\n<li>Impressions: <strong>438k<\/strong> (-5%)<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-mudd2021-wrapper\">\n<h4 class=\"wp-block-heading h3\">YouTube<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Followers: <strong>2.62k<\/strong> (+11%)<\/li>\n\n\n\n<li>Interactions: <strong>2.75k<\/strong> (-45%)<\/li>\n\n\n\n<li>Views: <strong>48k<\/strong> (+7%)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading section-heading\">Strengthening Affinity<\/h2>\n\n\n\n<h3 class=\"wp-block-heading primary-show impact-report\">Engagement with Key Audiences<\/h3>\n\n\n\n<div class=\"wp-block-mudd-showcase-single mt-4 mb-0\"><div class=\"wp-block-mudd-showcase-single-image-wrapper\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-block-mudd-showcase-single-image\" src=\"https:\/\/www.hmc.edu\/communications\/wp-content\/uploads\/sites\/19\/2025\/07\/showcase-magazine.png\" alt=\"\" width=\"768\" height=\"450\"\/><\/div><div class=\"wp-block-mudd-showcase-single-content-wrapper\"><h4 class=\"wp-block-mudd-showcase-single-heading\">Mudd Magazine<\/h4><div class=\"wp-block-mudd-showcase-single-copy\">\n<p><em>Mudd Magazine<\/em>, now produced twice per year, strengthens ties with target audiences of the College by featuring College news and achievements of alumni, students, faculty and staff, with particular emphasis on the societal impact of engineering, science and mathematics. During the last academic year, the summer 2024 issue saw the highest overall engagement, with 982 reads, 2,954 impressions on Issuu and the most web page views at 1,670.<\/p>\n\n\n\n<ul class=\"wp-block-list impact-report showcase-stats\">\n<li><strong>13,000<\/strong> Print circulation<\/li>\n\n\n\n<li><strong>9,437<\/strong> Impressions on Issuu<\/li>\n\n\n\n<li><strong>2,663<\/strong> Web page views<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mudd2021-wrapper impact-report single-showcase-footer\">\n<blockquote>\u201cI just finished reading the <em>Mudd Magazine<\/em>. Great job! The issue was exceptionally inspirational.\u201d<cite>Reader feedback<\/cite><\/blockquote>\n<\/div>\n\n\n\n<div class=\"wp-block-mudd-showcase-single mb-0\"><div class=\"wp-block-mudd-showcase-single-image-wrapper\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-block-mudd-showcase-single-image\" src=\"https:\/\/www.hmc.edu\/communications\/wp-content\/uploads\/sites\/19\/2025\/07\/parent-showcase.png\" alt=\"\" width=\"560\" height=\"328\"\/><\/div><div class=\"wp-block-mudd-showcase-single-content-wrapper\"><h4 class=\"wp-block-mudd-showcase-single-heading\">Parent and Alumni E-newsletters<\/h4><div class=\"wp-block-mudd-showcase-single-copy\">\n<p>Monthly e-newsletters to alumni and parents help maintain a lifelong connection to HMC that encourages ongoing engagement, loyalty and contributions. Stories focus on timely and significant campus news and noteworthy information about faculty, staff, students and trustees.<\/p>\n\n\n\n<ul class=\"wp-block-list impact-report showcase-stats one-col\">\n<li><strong>54.7% open rate<\/strong> (Industry average open rate is 35\u201340%)<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mudd2021-wrapper impact-report single-showcase-footer top-stories\">\n<div class=\"wp-block-mudd2021-wrapper\">\n<h3 class=\"wp-block-heading\">Top 5 Alumni News Stories<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.hmc.edu\/about\/2024\/07\/03\/harvey-mudd-welcomes-new-faculty-for-2024-2025\/\">Welcome New Faculty<\/a> (August)<\/li>\n\n\n\n<li><a href=\"https:\/\/magazine.hmc.edu\/spring-2018\/the-masterpiece-in-platt\/\">Milford Zornes and the Platt Mural<\/a> (November)<\/li>\n\n\n\n<li><a href=\"https:\/\/creators.yahoo.com\/lifestyle\/story\/the-10-best-colleges-in-the-us-for-2025-according-to-a-new-report-210222745.html?guccounter=1\">10 Best Colleges in the U.S.<\/a> (February)<\/li>\n\n\n\n<li><a href=\"https:\/\/www.flickr.com\/photos\/harvey-mudd-college\/albums\/72177720326429367\/\">Alumni Weekend photo gallery<\/a> (May)<\/li>\n\n\n\n<li><a href=\"https:\/\/www.flickr.com\/photos\/harvey-mudd-college\/albums\/72177720324065047\/\">Family Weekend photo gallery<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-mudd2021-wrapper\">\n<h3 class=\"wp-block-heading\">Top 5 Parent News Stories<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.hmc.edu\/about\/2024\/06\/26\/harvey-mudd-college-ranks-high-in-princeton-reviews-best-value-colleges-2024\/\">Rankings<\/a> (August)<\/li>\n\n\n\n<li><a href=\"https:\/\/www.hmc.edu\/about\/2024\/07\/03\/harvey-mudd-welcomes-new-faculty-for-2024-2025\/\">Welcome New Faculty<\/a> (August)<\/li>\n\n\n\n<li><a href=\"https:\/\/www.hmc.edu\/parents\/family-weekend\/\">Family Weekend website<\/a> (January)<\/li>\n\n\n\n<li><a href=\"https:\/\/www.hmc.edu\/about\/2025\/04\/23\/leadership-awards\/\">The Extraordinary Leaders of Harvey Mudd<\/a> (April)<\/li>\n\n\n\n<li><a href=\"https:\/\/www.forbes.com\/sites\/carolinecastrillon\/2025\/05\/21\/top-10-us-colleges-with-the-highest-roi-backed-by-data\/\">Top 10 U.S. Colleges with the Highest ROI<\/a> (May)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-mudd-showcase-single is-style-image-left\"><div class=\"wp-block-mudd-showcase-single-image-wrapper\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-block-mudd-showcase-single-image\" src=\"https:\/\/www.hmc.edu\/communications\/wp-content\/uploads\/sites\/19\/2025\/07\/showcase-dept-enews.png\" alt=\"\" width=\"560\" height=\"328\"\/><\/div><div class=\"wp-block-mudd-showcase-single-content-wrapper\"><h4 class=\"wp-block-mudd-showcase-single-heading\">Department E-newsletters<\/h4><div class=\"wp-block-mudd-showcase-single-copy\">\n<p>Annual academic department e-newsletters connect alumni, parents and friends with faculty, students and fellow alumni. They highlight impressive departmental work, foster a positive connection and encourage alumni engagement with the College.<\/p>\n\n\n\n<ul class=\"wp-block-list impact-report showcase-stats one-col\">\n<li><strong>58%<\/strong> Open rate<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading primary-show heading-top-border impact-report\">Creating Community with Internal Communications<\/h3>\n\n\n\n<div class=\"wp-block-mudd-showcase-single is-style-image-left mb-0\"><div class=\"wp-block-mudd-showcase-single-image-wrapper\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-block-mudd-showcase-single-image\" src=\"https:\/\/www.hmc.edu\/communications\/wp-content\/uploads\/sites\/19\/2025\/07\/motg-showcase.jpg\" alt=\"\" width=\"768\" height=\"450\"\/><\/div><div class=\"wp-block-mudd-showcase-single-content-wrapper\"><h4 class=\"wp-block-mudd-showcase-single-heading\">Mudd on the Ground E-newsletter<\/h4><div class=\"wp-block-mudd-showcase-single-copy\">\n<p>Produced bi-monthly, the <em>Mudd on the Ground<\/em> e-newsletter for faculty and staff fosters connection and encourages event participation, relationship-building and idea-sharing. Popular elements include College news, events and human-interest stories, as well as faculty and staff profiles.<\/p>\n\n\n\n<ul class=\"wp-block-list impact-report showcase-stats\">\n<li><strong>42.5%<\/strong> Open rate<\/li>\n\n\n\n<li><strong>79%<\/strong> Find <em>Mudd on the Ground <\/em>content to be helpful<\/li>\n\n\n\n<li><strong>75%<\/strong> Feel more connected to the HMC community<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mudd2021-wrapper impact-report single-showcase-footer\">\n<blockquote>\u201cI really enjoy [<em>Mudd on the Ground<\/em>] and think it helps my team and the College community stay connected.\u201d<cite>Reader feedback<\/cite><\/blockquote>\n<\/div>\n\n\n\n<div class=\"wp-block-mudd-showcase-single is-style-default mb-0\"><div class=\"wp-block-mudd-showcase-single-image-wrapper\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-block-mudd-showcase-single-image\" src=\"https:\/\/www.hmc.edu\/communications\/wp-content\/uploads\/sites\/19\/2025\/07\/mudd-minute-showcase.jpg\" alt=\"\" width=\"916\" height=\"518\"\/><\/div><div class=\"wp-block-mudd-showcase-single-content-wrapper\"><h4 class=\"wp-block-mudd-showcase-single-heading\">Mudd Minute<\/h4><div class=\"wp-block-mudd-showcase-single-copy\">\n<p>The Mudd Minute, short videos created in-house, are sent monthly from President Harriet B. Nembhard to the campus community and shared via the College\u2019s social channels and website. Stories focus on faculty, staff and student work, research, accomplishments and events.<\/p>\n\n\n\n<ul class=\"wp-block-list impact-report showcase-stats two-col\">\n<li><strong>42.6K<\/strong> Total views across all platforms.<\/li>\n\n\n\n<li><strong>64.65%<\/strong> Average episode completion rate<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mudd2021-wrapper impact-report single-showcase-footer mudd-minute-views\">\n<h3 class=\"wp-block-heading\">Most-viewed Episodes<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=3lZNKjbcGBE&amp;list=PLee4zWyLfi9tsTDGPbkzVS2uqvsmJPdxP&amp;index=11\" data-type=\"page\" data-id=\"64\">E01 Welcome to the 2024\u20132025 Academic Year<\/a>Total views: 6,657<\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=NiJYdRwNTtI&amp;list=PLee4zWyLfi9tsTDGPbkzVS2uqvsmJPdxP&amp;index=3&amp;pp=iAQB\" data-type=\"page\" data-id=\"64\">E09 Innovation Showcase Highlights and Thanks<\/a>Total views: 5,045<\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=zQBqRf-We_4&amp;list=PLee4zWyLfi9tsTDGPbkzVS2uqvsmJPdxP&amp;index=1&amp;t=1s&amp;pp=iAQB\" data-type=\"page\" data-id=\"64\">E11 Commencement and Thanks to All For Your Work this Year<\/a>Total views: 5,755<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading section-heading\">Marketing that Drives Action<\/h2>\n\n\n\n<div class=\"wp-block-mudd-showcase-single is-style-image-left\"><div class=\"wp-block-mudd-showcase-single-image-wrapper\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-block-mudd-showcase-single-image\" src=\"https:\/\/www.hmc.edu\/communications\/wp-content\/uploads\/sites\/19\/2025\/07\/admission-showcase.png\" alt=\"\" width=\"560\" height=\"328\"\/><\/div><div class=\"wp-block-mudd-showcase-single-content-wrapper\"><h3 class=\"wp-block-mudd-showcase-single-heading\">Office of Admission and Financial Aid<\/h3><div class=\"wp-block-mudd-showcase-single-copy\">\n<p>The Office of Communications and Marketing supports the Office of Admission and Financial Aid in meeting annual enrollment goals while expanding HMC\u2019s reach to specific geographic areas of the U.S.<\/p>\n\n\n\n<ul class=\"wp-block-list impact-report showcase-stats two-col\">\n<li><strong>5,217<\/strong> Applications (+2%)<\/li>\n\n\n\n<li><strong>12.3%<\/strong> Admit rate<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mudd-page-feature impact-report page-feature\" style=\"background-image:url(https:\/\/www.hmc.edu\/communications\/wp-content\/uploads\/sites\/19\/2025\/07\/advancement-feature-1.jpg)\"><div class=\"wp-block-mudd-page-feature-inner\"><div class=\"wp-block-mudd-page-feature-content\"><h2 class=\"wp-block-mudd-page-feature-heading\">Office of Advancement<\/h2>\n<p>The Office of Communications and Marketing partners with advancement to encourage event attendance and achieve engagement and fundraising goals.<\/p>\n\n\n\n<p>The 2025 Pi Day of Giving campaign goal of 628 donors was surpassed, resulting in 783 donors and $421,000 raised.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading section-heading\">Supporting the Strategic Plan<\/h2>\n\n\n\n<p class=\"primary-show\">The Office of Communications and Marketing produced compelling communications that engaged the community in strategic planning, advanced the College\u2019s STEM for a Better World vision, highlighted collaborative efforts and fostered a culture of shared philanthropic responsibility to sustain HMC\u2019s leadership in higher education.<\/p>\n\n\n\n<div class=\"wp-block-mudd-showcase-single\"><div class=\"wp-block-mudd-showcase-single-image-wrapper\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-block-mudd-showcase-single-image\" src=\"https:\/\/www.hmc.edu\/communications\/wp-content\/uploads\/sites\/19\/2025\/07\/connections-showcase.png\" alt=\"\" width=\"560\" height=\"328\"\/><\/div><div class=\"wp-block-mudd-showcase-single-content-wrapper\"><h3 class=\"wp-block-mudd-showcase-single-heading\">Community Connections<\/h3><div class=\"wp-block-mudd-showcase-single-copy\">\n<p>A series of events, including Community Conversations, Coffee with Cabinet, Tea with the Deans, Cafe Day with DSA and Connection Hour, brought faculty, staff and students together in community, strengthening relationships across the College. The Office of Communications and Marketing supported these efforts and encouraged participation by promoting events with posters, A-frame signs, a dedicated website and online calendar and Mudd on the Ground, the faculty\/staff e-newsletter.<\/p>\n\n\n\n<ul class=\"wp-block-list impact-report showcase-stats one-col\">\n<li><strong>9,179 views<\/strong> Community Connections website&nbsp;and calendar<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mudd-showcase-single is-style-image-left\"><div class=\"wp-block-mudd-showcase-single-image-wrapper\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-block-mudd-showcase-single-image\" src=\"https:\/\/www.hmc.edu\/communications\/wp-content\/uploads\/sites\/19\/2025\/07\/stem-showcase.png\" alt=\"\" width=\"560\" height=\"328\"\/><\/div><div class=\"wp-block-mudd-showcase-single-content-wrapper\"><h3 class=\"wp-block-mudd-showcase-single-heading\">STEM for a Better World<\/h3><div class=\"wp-block-mudd-showcase-single-copy\">\n<p>The community-wide strategic planning process culminated in January 2025 when the HMC Board of Trustees approved the College&#8217;s Strategic Plan 2025\u20132035, STEM for a Better World. The Office of Communications and Marketing created a strategic planning website; designed materials to promote early implementation of plan elements, like the Innovation Accelerator and Innovation Showcase; and edited and designed the strategic plan document. A strategic plan timeline highlights the planning process and will track progress as the College develops its vision of STEM for a Better World.<\/p>\n\n\n\n<ul class=\"wp-block-list impact-report showcase-stats two-col\">\n<li><strong>21,663<\/strong> views of Strategic Plan<\/li>\n\n\n\n<li><strong>152<\/strong> downloads of the Strategic Plan<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mudd-showcase-single\"><div class=\"wp-block-mudd-showcase-single-image-wrapper\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-block-mudd-showcase-single-image\" src=\"https:\/\/www.hmc.edu\/communications\/wp-content\/uploads\/sites\/19\/2025\/07\/showcase-ia.png\" alt=\"\" width=\"560\" height=\"328\"\/><\/div><div class=\"wp-block-mudd-showcase-single-content-wrapper\"><h3 class=\"wp-block-mudd-showcase-single-heading\">Innovation Showcase<\/h3><div class=\"wp-block-mudd-showcase-single-copy\">\n<p>Harvey Mudd\u2019s first Innovation Showcase was an opportunity for the College to gather to celebrate its innovative efforts in curricular development and pedagogy, imagine Harvey Mudd\u2019s campus of the future and showcase the work of six teams of faculty and staff who presented Innovation Accelerator proposals to the campus community and key stakeholders. Communications staff supported this milestone event by designing compelling promotional materials, producing videos of each project team promoting their proposal and seven post-event videos, and creating a website featuring innovative work at the College.<\/p>\n\n\n\n<ul class=\"wp-block-list impact-report showcase-stats two-col\">\n<li><strong>15,658<\/strong> views of Innovation Showcase website<\/li>\n\n\n\n<li><strong>967<\/strong> views of Innovation Showcase videos<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Special Projects<\/h2>\n\n\n\n<div class=\"wp-block-mudd-showcase-single mt-4\"><div class=\"wp-block-mudd-showcase-single-image-wrapper\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-block-mudd-showcase-single-image\" src=\"https:\/\/www.hmc.edu\/communications\/wp-content\/uploads\/sites\/19\/2025\/07\/merch-showcase.jpg\" alt=\"\" width=\"560\" height=\"328\"\/><\/div><div class=\"wp-block-mudd-showcase-single-content-wrapper\"><h3 class=\"wp-block-mudd-showcase-single-heading\">Mudd Merchandise<\/h3><div class=\"wp-block-mudd-showcase-single-copy\">\n<p>New Harvey Mudd merchandise has been added to our online store as part of an ongoing effort to expand the product line. We also partnered with Dining Services to host pop-up shops at major campus events this year, helping to increase visibility and engagement with the Harvey Mudd brand.<\/p>\n\n\n\n<ul class=\"wp-block-list impact-report showcase-stats one-col\">\n<li><strong>$6,466.23<\/strong> Raised for the annual fund<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mudd-showcase-single is-style-image-left\"><div class=\"wp-block-mudd-showcase-single-image-wrapper\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-block-mudd-showcase-single-image\" src=\"https:\/\/www.hmc.edu\/communications\/wp-content\/uploads\/sites\/19\/2025\/07\/signage-showcase-1.jpg\" alt=\"\" width=\"768\" height=\"450\"\/><\/div><div class=\"wp-block-mudd-showcase-single-content-wrapper\"><h3 class=\"wp-block-mudd-showcase-single-heading\">Wayfinding Signage and Environmental Graphics<\/h3><div class=\"wp-block-mudd-showcase-single-copy\">\n<p>We partnered with the Office of Facilities and Maintenance to develop an updated wayfinding system for all of our campus signage. The new system improves navigation for students, visitors, and staff, while reinforcing a cohesive and welcoming campus identity. We also partnered with various departments to develop eye-catching window and wall graphics. These visual enhancements bring energy to campus spaces and help communicate each department\u2019s distinctiveness and mission.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full primary-show impact-report team is-style-aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1201\" height=\"704\" src=\"https:\/\/www.hmc.edu\/communications\/wp-content\/uploads\/sites\/19\/2025\/07\/team-1.png\" alt=\"\" class=\"wp-image-2456\" srcset=\"https:\/\/www.hmc.edu\/communications\/wp-content\/uploads\/sites\/19\/2025\/07\/team-1.png 1201w, https:\/\/www.hmc.edu\/communications\/wp-content\/uploads\/sites\/19\/2025\/07\/team-1-300x176.png 300w, https:\/\/www.hmc.edu\/communications\/wp-content\/uploads\/sites\/19\/2025\/07\/team-1-1024x600.png 1024w, https:\/\/www.hmc.edu\/communications\/wp-content\/uploads\/sites\/19\/2025\/07\/team-1-768x450.png 768w\" sizes=\"auto, (max-width: 1201px) 100vw, 1201px\" \/><figcaption class=\"wp-element-caption\">Thank you to all our community partners from the communications and marketing team!<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Visibility and Reputation Featured Posts Strengthening Affinity Engagement with Key Audiences Creating Community with Internal Communications Marketing that Drives Action [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2426,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-primary.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2419","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hmc.edu\/communications\/wp-json\/wp\/v2\/pages\/2419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hmc.edu\/communications\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.hmc.edu\/communications\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.hmc.edu\/communications\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hmc.edu\/communications\/wp-json\/wp\/v2\/comments?post=2419"}],"version-history":[{"count":5,"href":"https:\/\/www.hmc.edu\/communications\/wp-json\/wp\/v2\/pages\/2419\/revisions"}],"predecessor-version":[{"id":2527,"href":"https:\/\/www.hmc.edu\/communications\/wp-json\/wp\/v2\/pages\/2419\/revisions\/2527"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hmc.edu\/communications\/wp-json\/wp\/v2\/media\/2426"}],"wp:attachment":[{"href":"https:\/\/www.hmc.edu\/communications\/wp-json\/wp\/v2\/media?parent=2419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}