Visual Identity Guidelines
The Harvey Mudd College Identity Standards document contains guidance on:
- Visual identity
- College logo
- College seal
- College color palette
- College typefaces
- Editorial style
Contact Robert Vidaure, art director, (email@example.com, 909.621.8478) if you have questions about this using this guide.
The Seal of Harvey Mudd College
The original Harvey Mudd College Seal, created in 1960 by Thomas Jamieson, represents the various ideals of the College. The Founding Class of 1961 described the seal in the 1961 yearbook: “The seal combines symbols intended to convey the image of the College. Medieval heraldry was avoided as inappropriate for a college founded in mid-twentieth century with its sights set on the technology of the future. The sun represents energy, the elliptical Moebeus [sic] strip denotes structure, and the dividers, measurement. The globe depicts the humanities and civilization. The dividers are placed in the design to bridge the gap between the sun and the globe to symbolize the measure of energy and things scientific as well as the measure of man and his civilization. The outer as well as the inner ellipse can be read as orbital paths suggesting man’s concern with space.”
Using the Seal
Due to its intricate nature and specific meaning, the official seal has very limited use. The seal is reserved as the official, formal mark of the College and is used only for special occasions and formal ceremonies.
The seal should not be used routinely on print or electronic communications or merchandise. The seal is a standalone mark of the College and should not be combined with the logo. For permission to use the seal, contact Robert Vidaure, art director (firstname.lastname@example.org, 909.621.8478).