{"id":12846,"date":"2001-01-01T00:00:00","date_gmt":"2001-01-01T08:00:00","guid":{"rendered":"https:\/\/www.hmc.edu\/clinic\/2001\/assessing-consumer-preferences-to-aid-online-purchase-decisions\/"},"modified":"2023-06-15T10:30:48","modified_gmt":"2023-06-15T17:30:48","slug":"assessing-consumer-preferences-to-aid-online-purchase-decisions","status":"publish","type":"post","link":"https:\/\/www.hmc.edu\/clinic\/2001\/assessing-consumer-preferences-to-aid-online-purchase-decisions\/","title":{"rendered":"Assessing Consumer Preferences to Aid Online Purchase Decisions"},"content":{"rendered":"<h2 class=\"project-sponsor-dept-year\"><span class=\"project-sponsor\">Fair, Issac and Company, Inc.<\/span> <span class=\"project-dept-year\">Mathematics, 2000-01<\/span><\/h2>\n<div class=\"project-team\">\n<p><strong>Liaison(s):<\/strong> Lisa Buonpane,  Ralph Keeney,  Robert Oliver<br \/>\n<strong>Advisor(s):<\/strong> Darryl Yong &#8217;96<br \/>\n<strong>Students(s):<\/strong> Natan Bershtel (TL),  John Chou,  Claire Launay,  John Lu<\/p>\n<\/div>\n<div class=\"project-abstract\">\n<p>Most web sites that help consumers decide between product offerings don&#8217;t explicitly incorporate preferences and tradeoffs between multiple, often conflicting, goals. In an effort to make e-commerce more personalized, our team, together with Fair, Isaac and Co., Inc., has developed two sites that help users make car-buying decisions. The first is a direct implementation of Utility Theory, while the second is based on the method of Even Swaps.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Fair, Issac and Company, Inc. Mathematics, 2000-01 Liaison(s): Lisa Buonpane, Ralph Keeney, Robert Oliver Advisor(s): Darryl Yong &#8217;96 Students(s): Natan [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[185],"tags":[542],"class_list":["post-12846","post","type-post","status-publish","format-standard","hentry","category-mathematics","tag-fair-issac-and-company-inc"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hmc.edu\/clinic\/wp-json\/wp\/v2\/posts\/12846","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hmc.edu\/clinic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hmc.edu\/clinic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hmc.edu\/clinic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hmc.edu\/clinic\/wp-json\/wp\/v2\/comments?post=12846"}],"version-history":[{"count":2,"href":"https:\/\/www.hmc.edu\/clinic\/wp-json\/wp\/v2\/posts\/12846\/revisions"}],"predecessor-version":[{"id":13816,"href":"https:\/\/www.hmc.edu\/clinic\/wp-json\/wp\/v2\/posts\/12846\/revisions\/13816"}],"wp:attachment":[{"href":"https:\/\/www.hmc.edu\/clinic\/wp-json\/wp\/v2\/media?parent=12846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hmc.edu\/clinic\/wp-json\/wp\/v2\/categories?post=12846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hmc.edu\/clinic\/wp-json\/wp\/v2\/tags?post=12846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}