{"id":12515,"date":"2009-01-01T00:00:00","date_gmt":"2009-01-01T08:00:00","guid":{"rendered":"https:\/\/www.hmc.edu\/clinic\/2009\/maximizing-yield-in-the-shopping-cart-by-predictive-modeling-of-individual-user-behavior\/"},"modified":"2009-01-01T00:00:00","modified_gmt":"2009-01-01T08:00:00","slug":"maximizing-yield-in-the-shopping-cart-by-predictive-modeling-of-individual-user-behavior","status":"publish","type":"post","link":"https:\/\/www.hmc.edu\/clinic\/2009\/maximizing-yield-in-the-shopping-cart-by-predictive-modeling-of-individual-user-behavior\/","title":{"rendered":"Maximizing Yield in the Shopping Cart by Predictive Modeling of Individual User Behavior"},"content":{"rendered":"<h2 class=\"project-sponsor-dept-year\"><span class=\"project-sponsor\">magnify360<\/span> <span class=\"project-dept-year\">Computer Science, 2008-09<\/span><\/h2>\n<div class=\"project-team\">\n<p><strong>Liaison(s):<\/strong> Olivier Chaine &#8217;95,  James Healy,  Nate Pool,  Gilles Marchand<br \/>\n<strong>Advisor(s):<\/strong> Zachary Dodds<br \/>\n<strong>Students(s):<\/strong> David Lapayowker,  Marissa Quitt,  Elaine Shaver (PM-S),  Devin Smith (PM-F)<\/p>\n<\/div>\n<div class=\"project-abstract\">\n<p>magnify360 provides the most sophisticated marketing optimization platform for the modern Web. Featuring Predictive DNA\u00c3\u00a2\u00c2\u00a2 technology, magnify360 dramatically outperforms traditional conversion optimization tools by personalizing each visitor&#8217;s browsing experience in real-time. The self-learning system immediately adapts Web site content, layout and page flow based on an individual&#8217;s behavior on-site, ultimately driving them toward a specified call to action. The goal of this project was to investigate new algorithms as possible solutions for the next generation of the magnify360 self-learning system.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>magnify360 Computer Science, 2008-09 Liaison(s): Olivier Chaine &#8217;95, James Healy, Nate Pool, Gilles Marchand Advisor(s): Zachary Dodds Students(s): David Lapayowker, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[140],"tags":[412],"class_list":["post-12515","post","type-post","status-publish","format-standard","hentry","category-computer-science","tag-magnify360"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hmc.edu\/clinic\/wp-json\/wp\/v2\/posts\/12515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hmc.edu\/clinic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hmc.edu\/clinic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hmc.edu\/clinic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hmc.edu\/clinic\/wp-json\/wp\/v2\/comments?post=12515"}],"version-history":[{"count":0,"href":"https:\/\/www.hmc.edu\/clinic\/wp-json\/wp\/v2\/posts\/12515\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.hmc.edu\/clinic\/wp-json\/wp\/v2\/media?parent=12515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hmc.edu\/clinic\/wp-json\/wp\/v2\/categories?post=12515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hmc.edu\/clinic\/wp-json\/wp\/v2\/tags?post=12515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}