The Social Rules Project<\/a>,\u00a0which also includes a book to be published by Oxford University Press in fall 2014.<\/p>\n\u201cThe basic message of\u00a0Who Rules the Earth?<\/i>\u00a0is simple: We need to take a close look at the rules that shape our daily behaviors and change them where necessary if we\u2019re going to get society on a more sustainable path,\u201d said Steinberg, who serves as director of The Social Rules Project. \u201cThe goal is to encourage people to move beyond the little things they can do for the planet\u2014ride a bike or recycle a can\u2014to become engaged citizens in rewriting the rules we live by.\u201d<\/p>\n
The film tells the story of a young woman who takes a journey to uncover the forces that are ruining the planet. She is confronted with the harsh reality that society\u2019s rules shape every aspect of her existence, from the health of her community to building designs and land ownership. Ultimately, she discovers that protecting the planet will take more than recycling or tree planting.<\/p>\n
Like The Social Rules Project\u2019s other multimedia tools\u2014the videogame Law of the Jungle and its interactive website\u2014the film employs entertainment as a vehicle for information and inspiration.<\/p>\n
\u201cWe decided to use different multimedia approaches to take the ideas out of the research and make them more accessible for the broad public. The goal is to fuse research, activism and beauty within a compelling story,\u201d Steinberg said. \u201cMy hope is that people will see their world in a different way and, through that understanding, have the tools they need to bring about real, lasting transformations in their communities.\u201d<\/p>\n
Steinberg has spent the past 20 years studying biodiversity conservation and the human dimensions of global environmental problems. Before joining the Harvey Mudd faculty in 2003, he was a visiting scholar at the School of Advanced International Studies at Johns Hopkins University in Washington, D.C.\u00a0He also served as founding director of a new policy program at RARE Conservation and as a research consultant to The World Bank and Conservation International.
\nHe is the author of three books:\u00a0Who Rules the Earth?\u00a0<\/i>(Oxford University Press),Comparative Environmental Politics<\/i>\u00a0(MIT Press) and\u00a0Environmental Leadership in Developing Countries<\/i>\u00a0(MIT Press), which won the Harold and Margaret Sprout Award for the best book in international environmental affairs.<\/p>\n","protected":false},"excerpt":{"rendered":"
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