Tuesday, April 12, 2011
Green Room, Platt Campus Center
As president of the Entertainment & Devices (E&D) Division at Microsoft Corp., Robbie Bach (now retired) drove the company's multi-screen entertainment vision. Bach's responsibilities included guiding software, services and hardware innovation throughout Microsoft's entertainment and mobility platforms, and bringing those solutions to market with retailers and partners. Bach also managed Microsoft's worldwide retail relationships as well as media and entertainment partner relationships.
His experience at Microsoft included a period in Europe as the manager of Business Operations from 1990 to 1992. He also led the marketing effort for Microsoft Office from 1992 to 1997. Before the formation of the E&D Division in 2005, Bach managed the global launches of Xbox and Xbox 360 in his dual role as chief Xbox officer and head of the Home and Entertainment Group—a global division that was responsible for Xbox, Games for Windows, the Microsoft TV platform, and consumer hardware and software products.
Bach serves as chairman of the National Board of Governors for the Boys & Girls Clubs of America, where he has been a driving force for the organization's efforts to bring technology skills to every Club member, while making online safety a top priority. Bach also serves on the board of the Entertainment Software Association Foundation, following a one-year term as chairman from 2007 to 2008.
Before joining Microsoft, Bach worked as a financial analyst at Morgan Stanley & Co. He has a bachelor's degree in economics from the University of North Carolina at Chapel Hill and an MBA from Stanford University.
Watch Robbie Bach's talk on Harvey Mudd College's YouTube channel.